The sales channel (also known as marketing, purchasing, or revenue channel) is a graphical illustration of the overall journey that guides the customer into the customer.
But the shape is not a coincidence. The term “sales” clearly indicates the nature of the process, but the “funnel” usually represents the principle of sales. Regardless of the proposal or the niche market, each sale starts with a large number of potential customers and ends with a narrow point of sale to end the sale and purchase.
Sales funnel step
By convention, the number of people entering the sales channel is far greater than the number of people who eventually turn to customers. Although this ratio cannot be changed, entrepreneurs can use a variety of methods to reduce the leakage of the funnel. Its robustness is directly related to the effectiveness of your potential customer generation and development strategies, and customer churn and retention are equally important.
Therefore, the sales channel step inevitably overlaps with the many steps that lead to the conversion. There are four types of numbers depending on the nature of your business, niche audiences, products and services, but related to the sales funnel.
As long as you include these basic steps, you can freely design your sales path in any way you like. It is worth noting that the final step in the sales channel is not the final step in the customer life cycle. Develop strong retention strategies to maintain buyers and build lasting relationships and turn them into brand ambassadors.
Sales funnel and customer life cycle
For the above reasons, we always create an excellent sales funnel while considering the customer life cycle. Through entanglement, these two principles can only greatly increase sales when they are developed and applied together.
The first step in the sales channel is “awareness” because it refers to potential customers who have not yet contacted your brand. As leaders, they should be created and fascinated by marketing campaigns. Once captured, you’ll be interested in your products and services, get high-quality leads, and take the bottom of the sales channel.
The leadership education strategy takes place between the two phases of “concern” and “decision”. At this point, you need to provide all the information you need to please your potential customers and organize their thoughts. If you are sure, take action and convert to a paid customer. Your journey in the sales channel is over, but you should be able to reuse future products and services in the future. This can be done through the final phase of the customer lifecycle and ongoing customer retention.
Sales channel strategy
There are four sales path steps to differentiate between customers and prospects, and each step determines whether the customer is staying or leaving. There are a number of factors that ensure that the features and strategies of each step are smoothly switched.
This is sometimes referred to as “epiphany” because when the audience becomes aware of the problem that needs to be solved. If you find a solution, you will accidentally find one of your ads or social media campaigns. Your marketing will connect directly to your website and you will eventually become familiar with the products and services your company offers.
This step is about brand awareness and can be raised through content marketing, social media posts, paid advertising and SEO-authorized blogs. Fascinated and informed about the bait, potential customers will definitely be interested in learning more.
At this point, potential customers are beginning to show interest in your products and services. Viewers browse your website, contact your customer service representative and ask questions. This is a great opportunity to interact with your content and subscribe to your email list and follow you on social media.
During the interest rate phase, the number of potential customers began to decline, but opportunities to turn to interested customers are increasing. The main tool at this stage is the landing page. Having a strong registration form is the first official point of contact between your potential customers and your brand.
When you feel attracted, you should develop potential customers to help you choose products and services on behalf of your competitors through e-newsletters, e-books and other educational content. If you find unsubscribed site visitors, try retargeting the strategy again.
Last time was the decision time. Now is the time to make sure you are the best way to find out when your potential customers will ask for more information about your proposal. They want to know more about your package and pricing plan, but they will start comparing it to competitors’ quotes. Decision making is the last step in the actual purchase, so be careful, but keep the company important.
Due to the nature of the product, please provide free demos and trials if allowed. This is an effective way to showcase your strengths and experience direct offers from potential buyers. Otherwise, try to make your product page attractive. In addition to social security, security badges and newcomers offer free advice and promotions.
After making a decision, the potential customer will eventually switch to the paying customer. This step is at the bottom of the sales funnel and you need to follow the customer retention policy.
But that doesn’t mean you can’t change your mind until the potential customer completes the purchase. To avoid giving up your shopping cart, you should not ignore your call-to-action, offer free shipping and a variety of payment methods, and quickly and smoothly avoid all your surprises.
The road from realizing action is long and sturdy. Successful companies rely on marketing and sales to guide potential customers through sales channels. Use the best strategy, refer to metrics and analysis at the beginning of each step, and use it exclusively for your customers. After all, I support it by providing loyalty.
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